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What is SEO? Best SEO tips and tricks

Search engine optimization (SEO) is essential for a website to rank high. It is the process to bring traffic to your site through search engines.

Different search engines have different criteria to rank a site. For instance, Google ranks a website based on its backlinks, content, user experience and site structure.

SEO can be further divided into 2 categories:

  1. On-page SEO

  2. Off-page SEO

On-page SEO

On-page SEO refers to optimized content. you must post optimized content and optimized pictures on your site. Make sure you change things that are making your site heavy. Choose your keywords wisely.

Off-page SEO

Off-page SEO refers to building backlinks from other sites to help your website rank high. Backlinks work as a vote of trust to search engines. Make sure to use anchor text. Also, think about link juice and relevance of the links you take and give.

To get backlinks you can use several tools like DMC backlink checker, ahrefs or SEMRush. these are the best tools that i would prefer.

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